Job Details

Category Advisor - Loblaw's Food Focus
Job code: 1086
Job Category: Sales
City: Toronto

Job Description:
Our client believes that excellent people truly make a difference and together we aim for a legacy of accomplishment second to none. We've made a career of searching for the best, the brightest and the most aggressive professionals - at every level and in every specialty. Powered by a 'Can Do' attitude, our client's employees move with purpose, lead with integrity and are passionate about quality and growth.

Our client has an exciting opportunity in their Sales group for a Category Advisor in support of their Loblaw's Account (Food Focus).

Primary Focus

  • Leverages superior category management skills to provide category analysis, insights and solutions to maximize performance impact for Loblaw’s Companies Nationally. 
  • Interacts regularly with senior regional and national representatives to ensure buy in and execution of programs.
  • Leads best practice development in the areas of category management and customer partnerships that are leveraged to upgrade broader organization capabilities.
JOB CONTEXT
  • The incumbent manages all aspects of Loblaw’s Food Focus initiative and is responsible to develop and implement annual category development plans for Loblaw’s regional operating regions/banners.
  • Initiates and supports analytical and insight mining leading to opportunity identification and solution generation. 
  • Integrates a variety of data sources (consumer and customer) as well as best practice approaches globally to create winning strategies.
  • Extensively collaborates with a broad range of customer contacts (category manager to VP level) in addition to internal customer team to ensure alignment and superior execution. 
  • Creates, enables execution, and provides post execution analysis of new initiatives aligned with LCL sales and profitability objectives. 
  • Creates and leverages industry best practices to build overall selling organization best practices.
Specific Accountabilities
  • Complete ongoing monitoring, measuring, and reporting of plan execution within the Loblaw’s divisions, also providing category perspective on the impact of competition within the region - 40%
  • Create complete category plans for each major banner/operating region including: category strategy, promotional strategy, assortment and shelving strategy. Gain alignment to recommendations at each division: director level or higher –30%
  • Complete category reviews for each major division, analyzing current performance of promotional strategies, assortment, and shelving. – 20%
  • Gather and utilize consumer information from other operating divisions and globally to improve category performance. – 10%

Desired Qualifications

  • 3-5 years in CPG or similar field
  • Experience working with Loblaw's
  • Category Management experience is a must
  • Sales or Consumer / Trade Marketing background - nice to have
  • University degree


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