Job Description:

Consumer Insights Manager

Our client, is the leading producer of a variety of value brand and store brand foods sold under the individual labels of various grocery, mass merchandise and drugstore retailers, and frozen bakery products sold to in-store bakeries, restaurants and other foodservice customers.  Through a recent merger our client is now also a leading producer of branded cereals. Their diversified product mix includes: ready-to-eat and hot cereals; nutritional and cereal bars; snack mixes, corn-based chips and corn snack products; crackers and cookies; snack nuts; chocolate candy; salad dressings; mayonnaise; peanut butter; jams and jellies; syrups; sauces; frozen griddle products; frozen biscuits and other frozen pre-baked products.

JOB DESCRIPTION:

Team Role:

The Insights Manager will be integral member of the cross-functional business team. This person will own the design, implementation, management, and interpretation of consumer, market, and brand insight initiatives. Our client is looking for an eager, intelligent individual to help take its brand and business to the next level:

• Be the objective consumer voice to guide and influence brand initiatives that span HML user insights and sweet spots, positioning, advertising/marketing communications, in-market analytics, packaging, product delivery, and marketing mix. Provide support by turning data information insights meaning influence business decisions to differentiate in-market.
• Champion a holistic consumer perspective via experience in survey/custom, analytics, and insights - particularly with an appetite to directly interactively experience our consumer's lives.

Core Responsibilities of Insights Manager:

• Conveys objective, gestalt consumer view to team.
• Seeks understanding - curious to 'peel back the layers' to get at root causes versus symptoms.
• Identifies and recommends key opportunities/issues to be addressed through insights, survey, and analytics via close working relationship with the head of CIS, business team, and agency partners.
• Proposes cost effective research designs including how they connect to business issues, the critical research objectives, and, if applicable, the action standards for evaluating results, and gains team alignment.
• Manages multiple projects concurrently with objectivity for timely and quality execution including supplier selection, questionnaire design, field, data collection, interpretation, and communication. Including creating and leading consumer excursions for team.
• Helps nurture supplier relationships through respectful and responsible project management.
• Translates data/learnings into meaning and insight for the team to help drive the business forward by reviewing vendor reports, summarizing key highlights and implications, integrating other data sources, and sharing with the team. Creates a persuasive "story" that is emerging in the information to generate compelling recommendations to influence business decisions/strategic direction.
• Possesses expertise in accessing and leveraging syndicated data sources and has experience in Analytics (marketing mix models, market structure, and other modeling capabilities).
• Handles day-to-day activities within assigned research budget.

JOB QUALIFICATIONS:

Only candidates with Food & Kindered Products, Chemicals and Allied Products experience will be considered.

Education: Bachelor's Degree (Social Science, Marketing). MBA or MMR preferred, not required.
Experience: 5+ years CPG marketing research experience (supplier and/or client side)

Personality Traits:

• A thinker with solid analytical skills and can-do attitude
• Passionate and curious about consumers and their behavior
• Has a bias for action
• Ability to lead, highly responsible, strong attention to detail, closely manage timelines
• Eager to learn, try and play to win
• Creative individual who is not afraid to challenge the status quo
• Wants to work in an entrepreneurial, flexible, fast-paced environment