Search Engine Marketing Manager

We are a leading lighting and home décor retail website, is looking for a Search Engine Marketing Manager to work in their fast-growing Internet Marketing department.

We are looking for smart, dynamic professionals experienced in marketing and passionate about the Internet. This is a unique opportunity to learn from experienced marketers and make an impact on the success of business

The SEM Manager is a growth position that will support the Search Engine Marketing Team and will primarily aid the team in developing search strategies, tracking the effectiveness of new Search Engine Marketing campaigns, and monitoring performance of existing campaigns. 

Essential Functions:

Provide support and analysis for Search Engine Marketing team including:

o        Responsible for developing and executing annual marketing plan, reaching sales goal targets, and managing advertising expenses.

o        Monitor, track, and report on search engine marketing metrics, including return on investment & trend analysis.

o        Provide optimization recommendations for search engine marketing campaigns on Google, MSN and Yahoo.

o        Consult with Content Manager and the Creative Director to optimize copy and landing pages for Search Engine Marketing.

o        Lead future SEM campaigns, keyword discovery, and keyword expansion.

o        Research and benchmark competitor paid search efforts.

o        Analyze program performance, measure site sales trends, recommend products selection changes, and develop strategies to increase sales.

o        Explore new best practices and monitor search engine marketing industry changes to streamline operations and improve return on investment.

o        Provide support in Shopping Data Feed management and maintenance.

o        Complete other on-going ad hoc internet marketing projects as necessary.

Job Qualifications:

o        A degree in business, marketing, communications or related subjects.  Bachelors Degree required.

o        Minimum 2-3 years of Paid Search or Internet Marketing experience.

o        Passion for the Internet.  Retail experience a plus.

o        Quick Learner with very high attention to detail.

o        Demonstrate a proactive work ethic and able to prioritize daily work efficiently in a fast-paced environment. 

o        Exceptional communication skills.  Show superior judgment and professionalism when corresponding with partners and team members. 

o        Proven ability to accommodate evolving responsibilities and last minute changes.

o        Analytical and reporting skills - Able to analyze metric data and convey recommendations appropriately to supervisors.

o        Strong quantitative abilities and comfortable working with large amounts of data.

o        Strong technical skills (e.g. understanding of basic HTML, URL construction).

o        Exceptional MS Excel Skills with MS Access experience a plus.