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POSITION: CMO-VP of Marketing (Title depends on experience.) From refining the Company’s positioning to “wordsmithing” each piece of collateral, the CMO-VP must be “hands on” and comfortable in a “do it yourself” small company environment. And yet, the CMO-VP must also be a leader and manager, able to recruit first-rate talent---both as employees and outside contractors---and tightly coordinate their efforts to create exciting communications that lead to revenue growth. Initially, you will only have a couple of people reporting to you. The CMO-VP will need to be able to outsource some work and build their team as required. Need to be savvy about how you spend your budget, time, resources, etc. Must be able to manage/evaluate public relations agencies and supervise their work in conceiving creative story angles.
COMPANY: Enterprise software company. Position can be headquartered any where on the East Coast. Company has already experienced success in a foreign market, but needs someone to build up a U.S. presence. Company has many top reference-able clients. Company is already generating revenues, but needs someone to help take it to the next level in the States. CEO’s last 3 ventures were extremely successful with exit strategies in the 100’s of millions. This is an excellent opportunity to get into an early stage company, build their U.S. presence from scratch and make a lot of money while still having the upside of significant stock options.
LOCATION: Position can be headquartered anywhere on the East Coast. Client will not consider anyone that does not already live on the East Coast. Relocation is not an option.
COMPENSATION: This is a key hire. Board is willing and able to put together the right package for the right candidate. The compensation package will include: base salary, bonus, stock options and full benefits package. There will be an emphasis on incentives for outstanding performance. The Board wants to hire someone who is very motivated.
MANAGEMENT STYLE/CORPORATE CULTURE: This position reports to the CEO. Basically, he prefers to agree to a set of objectives making sure that the objectives are clearly outlined and understood by the individual, then let the individual execute the plan. But, expects the individual to keep him informed of progress. Individual must be able to go the CEO when in need of help. He will only hire someone that is very entrepreneurial and passionate with a burning hunger for success. He wants people with new ideas and strong opinions, but able to move in a fast paced, ever-changing start up environment.
POSITION REQUIREMENTS:
• Must have held a marketing leadership position within the last twelve months at an enterprise software company that sells to CIOs and the VPs & Directors of IT at Fortune 1000 enterprise companies and/or Tier 1 wireless companies.
• The first and most important priority of the new CMO-VP is to create and execute marketing programs that result in significant lead generation. Must be able to work very closely and successfully with sales to ensure revenue targets are achieved. The new CMO-VP must have the capacity to help drive the growth of the organization as it scales revenues from approximately $5M to over $20M and beyond over the next several years.
• The second most important priority of the new CMO-VP is to create content to evangelize the solution. The marketing department must be a content machine. Must be able to continuously create new content for the website and brand collateral materials, speeches, videos, PowerPoint presentations and all other support materials, online and offline, geared toward the needs of specific opportunities and audiences. Must be eager and able to build crisp, compelling presentations for a variety of audiences. Must have successful experience using social networking and any other tools available.
• The third priority of the new CMO-VP is to evangelize the company’s story. Must have successful experience engaging with key analysts in the wireless space in terms of briefing and positioning company solutions with analysts. Must have significant experience presenting at key industry events, sitting on forums and round tables. Need someone experienced at meeting with CIOs down to Directors of IT at Fortune 1000 companies.
• The fourth priority of the new CMO-VP must be very good at working with sales to fulfill whatever is required for the channel strategy. Candidates must have successful experience in channel marketing. Experience in business development would be a plus.
• The fifth priority of the new CMO-VP is to create a unified, cohesive message to the company’s target customers and to build awareness that this new market exists. Customers didn’t realize that this solution was possible. Once they find out, they are excited and want it. Therefore, marketing is very, very important. Must have successful experience in continuous optimization of product positioning and branding in the market place. Must have successful experience building awareness of a new market.