Copywriter

The copywriter is responsible for copy and concepts in the production of the agency’s creative products.  Working with the Chief Creative Officer, Associate Creative Director, Art Director, Account Executive, the client, and the creative department, the copywriter interprets concepts/copy into completed design.  When the “big idea” for a creative product originates from a graphic concept rather than copy, the copywriter supplies copy to complete the comp. 

Responsibilities:

•         Works with chief creative officer, associate creative director and art director to develop creative products and concepts of outstanding quality for interactive/web, print, broadcast, direct mail, and other forms of promotion for agency and clients.

•         Writes copy/content that help to build awareness of client brands, products and product benefits and help to stimulate sales.

•         Strives for excellence in concept/copy/content, helping agency to gain recognition for excellent work in agency and business communities.

•         Oversees copy/content for creative product from inception through completion to ensure a high level of quality and maintenance of concept through approval of design.

•         Creates all copy/content for approval, downloading into design/layout software, etc.

•         Researches clients’ products/services/image to ensure ability to write accurate, on-target copy/concepts for assigned projects

•    Works with the chief creative officer, associate creative director and art director to develop and maintain text style templates for the agency and all clients, to assure consistent brand identity across all media.

•    Assures that all copy is checked and proofread at the draft and final stages of each project, allowing a “fresh set of eyes” to examine the work.

•         Works to ensure copy/concepts serve the purpose of first and foremost promoting the client’s brand image and/or selling their product or service, according to the strategic creative plan.

•         Assists in writing proposals, marketing plans, publicity, etc., as requested.

•         Maintains current software skills compatible with the needs of other creative team members.